Page 15 - OTR
P. 15
Travel Industry newsVb free website forGb tourism industryVisitBritainhaslaunchedthenewver- sion of its award-winning international travel trade website and becomes the first national tourism body to offer a free self-managing directory for tourism businesses of any size or location.A core feature of the new UK website enables any UK tourism stakeholders to manage their own listing on VisitBritain’s platforms,allowingtheirbusinesstobe searchable and contactable by the over- seas trade. The supplier directory cur- rently stands at 137, but the site has no limit to the amount of businesses it can host. The supplier listings are completely free and listed companies will be able to track online traffic to their own website from the VisitBritain directory. Listings can be categorised based upon the area of business as well as the regions of Britain sold and their location.Inbound operators overseas are also able to create listings which will then be searchable by UK trade, providing a platform for engagement and ultimately driving both visitor numbers and tourism spend. The trade website also offers ac- cess to VisitBritain’s invaluable research and insights along with a free galleryof over 3,000 high quality inspirational images of Britain.In addition to the listings, users are also able to create itineraries based upon predefined locations, which will be featured and searchable on the trade website, providing a key planning tool for overseas trade. expands offeringsContiki has added 16 trips to its Europe 2015 brochure, as well as eight new trip categories, including Sailing & Cruise, Freestyle Camping and Winter & Ski.They have also added Portugal and Morocco as destinations. New itineraries include a two-week Spain, Morocco & Portugal program that includes tours of Lisbon, Granada’s Alhambra Palace and Marrakech’s Bahia Palace. The additions bring the number of Contiki’s Europe itineraries to 145.Cox and Kingnew options 2015NEW:RIVERCRUISING:Cox&Kingshas expanded its range of river cruises in Europe to include the Douro, Rhine and Danube rivers, as well as the Volga in Russia. All the 7 night packages which range from £2,395 include flights and full board accommodation with excursions.NEW: ARCTIC: New for 2015 are Green- land and the Arctic. An easy add-on toan Iceland holiday, Greenland is sparsely populated , with very few roads, and over 84% of the island covered by glacier, most transport is by small boat or helicopter. A 2-night stay on Ilulis- sat, including flights from Reykjavik, is from£1,295perperson.Acruisearound Spitsbergen is an ideal way to explore the Arctic, with daily excursions on zodiac boats, shore landings and on- board lectures. A 9-day trip, including a 7-night cruise with full board and flights, is priced from £3,435 per for the f full programme to Europe.Tourico offerTourico Holidays, a travel wholesaler, has announced that it has introduced two new sales programs that are designed to pass profit margins on ancillary products directly to clients. The “25+ Series” and the“AncillaryVIPProgram”offerpartners profits of up to 70% on activities, attrac- tions and transfers.The “25+ Series” compiles and localizes Tourico Holidays’ most popular activi- ties based on a specific destination. The user-friendly list is updated monthly and every product affords clients a minimum profit margin of 25%.The“AncillaryVIPProgram”isanincen- tivized program that offers any client that books over $10,000 in ancillary products through Tourico’s Activities XML Connectivity even further reduced prices. Once the $10,000 threshold has been reached, Tourico cuts its own margin and allows the client to earn up to 70% profit on products sold.“Tourico Holidays has one of the largest inventories of activities, attractions, and transfers in the travel industry – including more than 5,400 activities and attractions, and over 3,300 transfer options in 937 cit- ies around the world, activities and trans- fers is a $64 billion dollar global market” said Ofir Cohen, Executive Vice President of Global Activities and Groups for Tourico Holidays www.touricoholidays.comNTS - Coach Driver benefitsThe National Trust of Scotland sent us the following release...“In acknowledgement of your ongoing support of our conservation charity and in consultation with industry partners, we’ve created a selection of coach driver benefits.”Drivers and guides can now enjoy com- plimentary refreshments at 27 of our heritage attractions including Arduaine Garden/Loch Melfort Hotel, Brodick Cas- tle, Culloden Battlefield, Culzean Castle, Glencoe Visitor Centre, Inverewe Garden and Pollok House - terms & conditions apply. For bookings and information contact travel appSince launching to the travel industry last month, Else Globe - the mobile app to help travellers find like-minded people wherever they are - is already working with more than 30 international businesses across 40 countries. including Greyhound Australia, BritanniaStudentServices(UK). Continued...Insights on the Chinese travellereRevMax has released an infographic shed- ding key insights on the Chinese traveller and their online booking behaviour. Based on several key market studies, the infographic shows that hotels need to overcome the language barrier to reach out to 100 million international travellers in China.The increase in high disposable income and rise of middle class has influenced the purchasing behaviour and travel decisions of young, educated and technologically skilled Chinese travellers. The Internet is the primary source of travel planning with 95% of Chinese travellers beginning their search at Baidu, the 800 lbs Gorilla of China Search. The steady economic growth in the country has increased the consumption power, but the middle class Chinese traveller still re- mains price sensitive and compares rates on meta-search channels before booking.An increase in disposable income, a broaden- ing middle class, and an improved road and rail network has encouraged more people to travel. The amount of money spent on travel in China has been growing at 20% com- pound rate for the last few years, and has made Chinese travellers the big spenders.Digital media and e-commerce have moved into the mainstream of Chinese Internet users’ lives with them spending about 1 billion hours online each day, more than double the daily total in the United States. When it comes to online travel - Ctrip, eLong and dominate the market. The internet penetration in the country is being led by smartphones, and this has led to an exponential rise in mobile travel bookings. A whopping 89% of travellers use smartphones to access websites and 45% of business travellers use mobile for travel arrangements.When it comes to booking decisions, Chi- nese travellers trust online reviews more than friends or families. The volume of re- views posted nearly doubled in 2013, and peer recommendations influence not only where travellers go, but also where they shop for travel products. The Infographic notes that 48% of travellers use social media in trip planning and 89% of luxury travellers write reviews after the trip. Sina Weibo, the local micro-blogging site rules in the social space with over 550 million active users. www.erevmax.comOn the Road issue 217Page 15Chinese Tourists

   13   14   15   16   17