Page 16 - OTR
P. 16
Travel Industry news continued...ETOA newsiaTm updatenEw parTnErsHipsThe European tourism association, has formed a new partnership with the Out- bound Tour Operators Association of India (OTOAI) to cooperate on the promotion of the UK and Ireland’s visitor offer to the Indian market. A Memorandum of Under- standing was signed at WTM.OTOAI’will support ETOA’s March Mar- ketplace (MAMA) business networking workshop, taking place on 16th-17th March 2015 in London.	The first day of the B2B workshops is dedicated to selling the UK and Ireland, followed by a day dedicated to selling London.Guldeep Singh Sahni, President of OTOAI said “ Europe and UK are very strongly repre- sented in India by their various tourism boards already, but signing an MOU with ETOA to promote MAMA 15 and UK with Ireland to begin with to our almost 300 active members, who collectively would influence travel busi- ness decisions globally to the tune of around 15 million USD, is an excellent initiative.”Tom Jenkins, CEO of ETOA said “ India is an origin market of enormous importance to us. More than 1.8 million visitors come from India into Europe and this is predicted to grow at a compound rate of 7% in the near future. The affluent Indian consumer is becoming more used to travelling over here and more comfort- able exploring what Europe has to offer”.The building work has finished, Walworth Road and British Region Offices have now come together.As there still seems to be confusion with some members of what will happen in the future, I would like to take this opportunity to clarify the situation. Ron Julian will remain as General Manager of Central Office and will split his time working from home and the new office at Wal- worth Road until his retirement in mid March. Asia France will continue as Membership Secretary and will work from home with occasional office visits to update the situation.They are both directly contactable on email: Ron at and Asia at For all Central Office related queries the new IATM telephone number 020 89424338,and willbeanswered by me in the shared office and I have a direct email contact maggie@iatm. .I have started to work with Ron to become acquainted with all the aspects of the general day to day running of Central Office. We would also like to thank everyone involved for their enthusiastic handling of the move ensuring that the disruption has been kept to a minimumMaggie Hodgkiss (CTM) - SecretaryIATM, British RegionSpeaking of the new travel app Ruud Winder, co-founder of Else Globe, ex- plained: “Else’s core purpose is to help young people make new friends every day, whether it’s to rent a car or catch a wave together. The Else location-based technol- ogy taps into the way that young people socialise with each other. “The intention is for travel companies to be able to offer their guests the chance to be part of their own select community through the branded app whilst also allowing them to potentially access the wider Else Globe travel network. The use of location-based technology also enables brand partners to keep in touch with their customers, sending them relevant mes- sages depending on their travel habits.Each bespoke app takes just five weeks to build and appear on the Google Play Store (Android) and App Store (iPhone) systems before being available for their customers to use for free to find global travel friends. To find out more plus costswww.elseglobe.comLGbT - latest researchDarren Cooper, Senior Consultant with Out Now Global, announced at WTM that membership in the ONBC: Out Now Busi- ness Class global LGBT travel association will now be free-of-charge.“We don’t think the industry should be expected to pay annual membership fees to educate, network and connect to do busi- ness with other travel association members so from now there is no annual membership fee,” Cooper said. “We have built the world’s best travel association network for LGBT tourism development and we are delighted to open our global ONBC system for the industry to join and unlock the best ways to increase sales in LGBT travel.” ONBC mem- bership available by applying onlinewww.OutNowBusinessClass.comMaking new friendsGlobal LGBT tourism is an increasingly com- petitive market. LGBT2020 research shows the market is now valued in excess of USD$200 billion in annual spending and as well as needing to offer strong tourism product, de- livered with genuine LGBT- welcoming ser- vice, The new research reveals that this needs to be supported by ongoing campaigns which focus meaningfully on consumers to grow market share in the LGBT market.LGBT2020: Top 10 EuropeanDestinations for LGBT Travel in 2015Ranking	City	2011 rank1	Amsterdam 3 2London2Change from 2011+2 - -2+2 -1 -1 - -NEW in 2012 NEW in 20143 4 5 6 7 8 9 10Paris Berlin barcelona Rome Madrid Venice AthensEdinburgh1 6 4 5 7 8 - -Castewll Henllys, St Davids and Tenby.With maximum groups of just 18 people, Back-Roads Touring takes its guests off the beaten track along hidden, back roadsto the medieval villages and the smallest town squares full of stories and CastleBerlin was cited as a good example where the tourist board has not only promoted their products with effective communica- tions -they have consistently delivered on their promise to welcome their LGBT guests.Wonders of Wales TourSmall group tour specialist Back-Roads Tour- ing has announced four new stops on its 2015 ‘Wonders	of Wales’Tour - Aberaeron,On the Road issue 217Page 16

   14   15   16   17   18